Laundry Safety
Q. Would you store your laundry products in decorative jars or containers?
40% said no, I would not
27% said I would consider it
17% said I plan to
16% said I already do
Q. When it comes to storing your cleaning products, please rank the following factors in order of importance.
43% ranked safety first
25% ranked convenience first
21% ranked organization first
11% ranked aesthetics first
Laundry Habits
Q. How many loads of laundry does your household do each week, on average?
5% said less than 1
43% said 1-3
37% said 4-6
10% said 7-10
3% said more than 10
1% said zero, we send out for laundry service
Q. Over the course of a month, which of the following steps do you usually take when doing laundry?
68% said add fabric softener or dryer sheets
54% said pre-sort clothes
48% said pretreat stains
44% said use a laundry sanitizer or bleach
36% said use scent beads or a scent booster
29% said dry laundry on a clothesline or rack
29% said use a fabric enhancer after drying (wrinkle release, starch, static guard spray)
19% said iron clothes after drying them
2% said other
Q. What type of laundry detergent do you use the most?
55% said liquid detergent
31% said liquid laundry packets/pods
7% said laundry detergent sheets
6% said powdered detergent
1% said other
Spring Cleaning
Q. How often do you or someone in your household engage in spring cleaning? By spring cleaning, we are referring to a thorough cleaning of a house or room, typically undertaken in spring.
80% said at least once a year
9% said every other year
5% said I never spring clean
4% said every three to four years
3% said less often than every four years
Q. Which of the following motivates you to start spring cleaning? Please select all that apply.
Multi-Response Question
57% said a desire to declutter or organize
47% said they had a new season/fresh start mindset
46% said health or hygiene concerns
45% said it’s an annual habit
38% said allergy concerns (dust, pollen, etc.)
17% said they were influenced by social media/cleaning trends
7% said I struggle to get motivated to start spring cleaning
2% said other
Cleaning Thoughts & Habits
Q. Which of the following do you find more relaxing?
72% said coming home to a clean, organized space
28% said a massage
Q. Which of these chores would you be most embarrassed to admit the last time you did it? Select all that apply.
Multi-Response Question
56% said cleaning out the refrigerator
40% said cleaning the toilet
29% said washing their sheets
22% said washing towels (hand towels, bath towels, dish towels, etc.)
17% said washing their hands
Q. Which do you turn to more often for cleaning advice?
61% said people I know (family, friends, or neighbors)
39% said digital tools I use (social media, Google, or AI like ChatGPT or Gemini)
Q. Compared to your parents or caregivers while you were growing up, do you think you now clean more or less than they did?
31% said I clean more than my parents or caregivers did
47% said I clean just as much as my parents or caregivers did
22% said I clean less than my parents or caregivers did
About the Survey
The American Cleaning Institute Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative US adults ages 18+, between February 4th and February 12th, 2026, using an email invitation and an online survey. Data has been weighted to ensure an accurate representation of US adults ages 18+.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.